Online advertising is a quick method to grow a business online. Now-a-days, businesses start investing more in paid advertisements, choosing the right platform with the right marketing budget for your business becomes more important than ever.
While Facebook and Google have dominated the market for a long time, Reddit is gaining the attention of businesses as a cost-effective alternative. But the question arises, how much do Reddit Ads really cost, and are they cheaper than Facebook Ads and Google Ads?
Let’s find out how much Reddit Ads costs in 2025 and compare them with the dominating alternatives.
What Are Reddit Ads?
Reddit is (known as subreddits) a huge social platform built around niche communities to interact. These communities are highly active and massive, Reddit is a good place to expand your business by reaching out to a specific audience.
Reddit Ads allow advertisers to:
- Promote their posts or links to subreddit feeds
- Use videos ads, carousel ads, or text/image ads
- Target specific audience based on location, interest, subreddit activity, or device type
Reddit is very useful for businesses who target DIY, finance-focused, tech savvy, and gaming audiences.
Reddit Ads Cost Breakdown in 2025
When you want to run Reddit Ads, expect this budget:
| Metric | Average Cost |
| CPM (Cost per thousand Impressions) | $2.60 – $6.00 |
| CPC (Cost per Click) | $0.30 – $1.20 |
| CPA (Cost per Acquisition) | $5 – $14 |
Minimum daily spend: $6 per day
Bidding options: you can manage ads by bidding manually or let Reddit do it automatically.
Reddit Ads are cheap and in everyone’s budget because the competition is lower than on Facebook or Google.
When you start campaigns on Reddit, you can reach a highly relevant audience that results in better engagement.
Google Ads Cost in 2025
In digital marketing, Google Ads still a leading force for intent-driven campaigns like search ads.
| Metric | Average Cost |
| CPC (Search) | $1.60 – $3.20+ (highly competitive niches go above $12) |
| CPM (Display) | $4.00 – $9.00 |
| CPA | $16 – $46 (depending on the market) |
Even if Google’s reach is immense, you are still in the competition. Like, if you are bidding on the keyword “CRM software”, it can easily cost you more than $10 per click. The price can be a deal breaker for small businesses if the traffic quality is strong.
Facebook Ads Cost in 2025
Facebook Ads are mainly used for retargeting and brand awareness.
| Metric | Average Cost |
| CPC | $0.60 – $1.20 |
| CPM | $9.00 – $16.00 |
| CPA | $11 – $36 |
Facebook offers multiple ad formats like stories, video, reels, etc. In 2025, ad fatigue and privacy restrictions have pushed costs up. In a competitive market, you often pay more for less engagement.
Reddit vs Google vs Facebook: Cost Comparison
Here is the comparison between the big platforms:
| Platform | Avg. CPC | Avg. CPM | Avg. CPA |
| $0.20–$1.00 | $2.50–$5.00 | $4–$12 | |
| $1.50–$3.00+ | $3.00–$8.00 | $15–$45 | |
| $0.50–$1.20 | $8.00–$15.00 | $10–$35 |
- Cheapest CPM: Reddit
- Lowest average CPC: Reddit
- Most detailed targeting: Facebook
- Best CPA (for niche products): Reddit
- Largest reach: Google
Is Cheaper Always Better? Cost vs Performance
Reddit ads are cheaper, but cost is not everything, the main thing to focus on is performance, how well campaigns perform. Google ads cost more but campaigns work well for people who are ready to buy. Facebook ads are best for retargeting and visual stories.
Reddit is known for its niche communities. In Reddit we can target a specific community which is relevant to our business. When we run a targeted campaign and it goes right then it can beat more expensive ones easily on other platforms.
When Should You Choose Reddit Ads?
When you target a community based or niche relevant audience then Reddit ads are best. They perform well when we promote products in areas like crypto, finance, gaming, and tech. You can get better results and engagement with less cost.
But, the thing to keep in mind is that Reddit is not the best for everything. When we want broad brand awareness then Facebook ads work well. When we want quick results with high conversion rate then Google ads are ideal.
Always choose based on your target goals and audience.
Final Thoughts
In the end, are Reddit ads cheaper than Facebook and Google ads?
The answer is, yes. Reddit is ideal when you are targeting a niche based or community based audience, it offers low-cost advertising with high target precision.
Moreover, cheaper does not mean it is better. Choosing the right platform, depends on your target audience, campaign goals, and content strategy.
If you have a low budget and want to test a new platform then Reddit ads are worth serious consideration in 2025.
